easyJet and the Netherlands Board of Tourism and Conventions (NBTC) ran an immersive theatre experience in London last week. The free show ran for two days, and is part of a campaign to encourage UK tourists to visit The Netherlands.
An aeroplane door at the N&C Showrrom on Shoreditch High Street took audience members into a secret Dutch world. Led by a cast of actors, participants experienced ‘intriguing characters, larger-than-life surroundings and plenty of surprises’.
‘The experience really showcases the true essence of Holland and why it continues to be such a major destination for visitors from the UK,’ said Sandra Ishmael, UK and Ireland director of NBTC.
The show has now closed, but can still be experienced online via a 360-degree video produced by VCCP Kin and Bearded Kitten. The video was developed in partnership with Bearded Kitten and Motion Pixel.