Ambassador Theatre Group (ATG) will take part in WWF’s Earth Hour on 25 March, the world’s largest climate change demonstration. The protest could not be more timely, with US President Donald Trump claiming global warming is a hoax.
Millions of people across the globe will simultaneously switch off their lights for one hour, in a show of concern over the future of the planet. WWF hopes this action will spur politicians to take serious action on climate change. All non-essential lighting in ATG’s US and UK theatres will be switched off at 8:30pm, with the company encouraging its customers to also take part.
‘This important environmental initiative has become something of an annual event on the ATG calendar,’ said ATG chief executive Mark Cornell, who went on to highlight the company’s green credentials: ‘In 2016 we reduced our carbon emissions for the third year running, equating to a reduction of 1336 tonnes across the UK portfolio and we have increased our recycling rate year on year since 2013; currently standing at 87 per cent, with a target to reach of 90 per cent during 2016-17.’
Cornell also pointed out that four of ATG’s theatres – Trafalgar, Savoy, Playhouse and Lyceum – could become London Air Quality Champions during 2017.
Naomi Hicks, head of activations at WWF-UK, added: ‘By taking one simple step to switch off, WWF’s Earth Hour is a chance for all of us to come together and send out a global message that the time for strong climate action is now.’