Marketing and Audience Development Manager

  • Full-Time
  • London
  • Posted 4 days ago
  • Jul 4, 2022

World Heart Beat Music Academy

Organisation Name: World Heart Beat Music Academy
Salary Minimum: £32,000 (pro rata)
Salary Maximum: £36,000 (pro rata)
Region: London
Closing Date for Applications: 04 Jul 2022

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We’re looking for a dynamic marketing professional to develop our marketing & audience strategy and engage target audiences to include those from low arts engaged areas adjacent to our new Embassy Gardens education centre and Concert Hall (6m temporary)


Role: Marketing & Audience Development Manager (6 months temporary)
Reporting to: James Gero, Chief Executive
Working with: Artistic Director, Director of Philanthropy, Partnerships & Commercial
Line Manager for: Administration and Communications / PR Officer
Salary: £32,000 – £36,000 per annum (pro rata), dependent on experience
Benefits include: Contributory Pension Scheme; Equipment and support to work from home effectively; Training and development tailored to your level of experience
Hours: Part-time working is equivalent to 24 hours per week (with 1 hour for lunch included). We hope to extend this post for the right candidate
Location: Kimber Road SW18 and WHB at Embassy Gardens, Ponton Road, SW11 7BD (adjacent to the US Embassy). Some remote working may be possible
Holiday: 22 days plus bank holidays (pro rata)

About World Heart Beat Music Academy

Founded over a decade ago, World Heart Beat Music Academy (WHB) provides excellence in music education and performance. World Heart Beat is fast becoming one of the most prominent music charities in the country for providing grassroots, non-selective, richly diverse, music education programmes for children from a vast array of backgrounds. We are proud that in 2018, we were awarded National Portfolio Organisation (NPO) status by Arts Council England.

World Heart Beat Music Academy provides music tuition and personal development opportunities after school, in the evenings, on weekends and school holidays. 350 children and young people between the ages of 5 and 25 years, who are based in Wandsworth and the surrounding London boroughs, come to us every week (many of them more than once). Wandsworth is one of inner London’s largest boroughs and it suffers from extreme social polarisation. We remove barriers by providing bursaries and free instruments and work closely with partners to engage those most in need.

Opening a vibrant new music education centre and venue

Selected by London Borough of Wandsworth and developers Eco-World Ballymore from a competitive field of 42 cultural organisations, World Heart Beat has been awarded a 750 m2 building in Embassy Gardens in the heart of Nine Elms, on London’s south bank (part of the largest regeneration area in Europe). The facilities will comprise 110-seat auditorium, state-of- the-art recording studios, 3 x teaching / rehearsal spaces and a community café and will enable us to provide a world-class music-led education and performance centre that promotes a global music programme, extends our reach to audiences and promotes social cohesion.

We plan to commence operation in September 2022, and will formally launch in October.

Project website:

Role description

As the Marketing and Audience Development Manager for our new Embassy Gardens education centre and concert hall, you will play a crucial role at World Heart Beat, leading on developing audiences for our new global music concert programme. The post-holder will have proven experience of successfully marketing live events and growing audience loyalty.

This is an exciting opportunity to become part of a distinctive new venue and join a much-loved and respected arts charity, committed to diversity, accessibility and excellence. The role offers the chance to develop our marketing and audience strategy, to achieve sales targets and engage target audiences to include those from low arts engaged areas adjacent to our new venue.

If you are an accomplished marketer looking to take on your first senior level position, or are a more senior candidate who may be returning to work after a pause in your career, or are looking to balance a role with wider parenting and caring responsibilities, or would simply like a change of organisation, we would love to hear from you!

Key Responsibilities

  • As Marketing and Audience Development Manager you will be responsible for the development and implementation of World Heart Beat’s audience insights, and marketing & audience development strategy
  • Lead on the pricing strategy for our concert programme and the seasonal ‘on-sales’
  • Development of seasonal marketing campaigns across a range of appropriate channels to include paid, targeted social media, to achieve agreed sales targets
  • Undertake tailored audience development activity, working with colleagues and grassroots partners to engage target audiences to include low income / low arts engaged communities living adjacent to the Embassy Gardens venue
  • Oversee the content on World Heart Beat’s website
  • Build World Heart Beat’s audience online to include driving traffic to our website, growing our e-marketing lists, building our YouTube viewers and social media followers
  • Development of WHB’s friends scheme to grow audience loyalty
  • Support colleagues with work to promote and engage new students
  • Line manage Administration and Communications/PR Officer and support PR and communications activity
  • Provide brand oversight to ensure consistency of all communications materials
  • Analyse and report on marketing and audience trends, and support the Arts Council’s Audience Finder requirements
  • Contribute to WHB’s access charter delivery
  • Work collaboratively with fundraising colleagues, as required

Person Specification

Skills and Experience

  • Track record of delivering successful marketing campaigns and achieving sales targets
  • Experience of working creatively and collaboratively to engage ‘hard to reach’ audiences
  • Strong copyrighting skills
  • Familiarity with ticket sales software and optimising the use of these systems for marketing

Personal Attributes

  • Ability to self-start and work independently
  • Calm under pressure
  • Highly organised
  • Loves what they do

Terms & Conditions

World Heart Beat is committed to creating a positive and inclusive environment where everyone feels respected and free to work without fear of discrimination. We are an equal opportunity employer and value diversity in our practice. We encourage applications from all backgrounds and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We welcome applications from people requiring flexible working arrangements and from anyone with any professional or educational background.

Health & Safety

All employees will be required to have a DBS check and are required to understand and comply with World Heart Beat Music Academy’s Health and Safety Management Policy, including taking reasonable care for their own health and safety and that of others who may be affected by their acts or omissions whilst at work. The post-holder’s responsibility for promoting and safeguarding the welfare of children and young people for whom s/he is responsible, or with whom s/he comes into contact, will be to adhere to and ensure compliance with World Heart Beat Music Academy’s Child Protection Policy Statement at all times.

How to apply

Please provide a copy of your current CV together with a covering letter explaining why you are interested in the position and how your skills and experience aligns with the person specification. Please include the names of two referees, one of which must be your most recent employer. References won’t be taken up without your consent.

Your letter, CV and EO monitoring form should be emailed to Phoebe Devonald at:

EO Monitoring Form 2022

Application Deadline: Monday 4 July

We can be flexible about how this role can work for you and can offer additional training, depending on your experience. If you would like an informal conversation to discuss this role further and find out more about our exciting future plans, please contact Sal Sherratt at

Upload your CV/resume or any other relevant file. Max. file size: 32 MB.

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