AD announce American expansion

Digital Agency AD is going global, opening a US office and announcing its first high profile America client: Salt Lake County Centre for the Arts (SLCCFA). With world-class theatres like Abravanel Hall and the Rose Wagner Performing Arts Centre, SLCCFA is home to companies such as Utah Symphony, Utah Opera, Ballet West and Pygmalion Productions Theatre Company, making it one of the broadest cultural institutions in the US.

AD fought off 13 other bidders for the project, which will see them design and develop SLCCFA’s website and corporate branding, cultivating a unique identity for each of its venues. To ensure the project’s success AD have opened US branch, under the title We are AD Incorporated.

‘We believe this partnership will allow us to offer our customers an intuitive, robust and streamlined online experience,’ said Philip Jordan, Center for the Arts Division Director.

In the seventeen years since it first opened its doors, AD has worked with a wide range of clients including EDF Energy Group, The Young Vic and London Philharmonic Orchestra. Earlier this year they rebranded from Alienation Digital to AD, and have offices in both London and Glasgow. They recently added a Manchester office, and the company also plans to further expand in America.

‘As we continue to expand our international reach, growth into the US market was a key part of our strategy for 2015,’ said David Johnstone, Commercial Director at We are AD.

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