easyJet go Dutch with immersive theatre experience

easyJet and the Netherlands Board of Tourism and Conventions (NBTC) ran an immersive theatre experience in London last week. The free show ran for two days, and is part of a campaign to encourage UK tourists to visit The Netherlands.

An aeroplane door at the N&C Showrrom on Shoreditch High Street took audience members into a secret Dutch world. Led by a cast of actors, participants experienced ‘intriguing characters, larger-than-life surroundings and plenty of surprises’.

Easyjet immersive

‘The experience really showcases the true essence of Holland and why it continues to be such a major destination for visitors from the UK,’ said Sandra Ishmael, UK and Ireland director of NBTC.

The show has now closed, but can still be experienced online via a 360-degree video produced by VCCP Kin and Bearded Kitten. The video was developed in partnership with Bearded Kitten and Motion Pixel.

holland.com

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