George Bruell has been announced as the new director of creative partnerships at artist management company, HarrisonParrott. Bruell, who will join HP this summer, has more than 20 years’ experience as a senior manager in the arts. He spent 11 years as director of communications of Glyndebourne, where he was responsible for creating a successful filming, digital content and broadcast business, making the opera more accessible through screenings and streaming. Prior to Glyndebourne, he was a director in the food technology business at the global food company Cargill.
Jasper Parrott, executive chairman of HarrisonParrott commented: “The addition of his experience and his proven creativity will be an inspiration for all of us as we further strengthen our commitment to keeping our company at the forefront of innovation.”
As director of creative partnerships, he will be responsible for continuing the growth of the company’s creative consultancy and development division.
Added Bruell: “I’ve long admired the strong reputation HarrisonParrott has in the music industry for creativity, innovation and a world-class artist-centred approach. I hugely look forward to working alongside established and experienced team of talented colleagues.”
In line with the new role, current sponsorship & development manager, Andrea Berbegal, will change her title to creative partnership & development manager.