The world’s two largest arts festivals have joined forces. Adelaide Festivals and Edinburgh Festivals will strengthen cultural ties between the two, after signing two memorandums of understanding.
Major shows will be co-commissioned, and the two will develop a new box office system to help streamline ticket sales and reduce costs for festival goers.
The box office system will create 10 new positions in Adelaide with ticket company Red61 opening an office in the city. This proposed AUD350,000 (€240,000) digital sales platform will ‘put Adelaide Fringe at the forefront of digital technology’ according to a press release from the festival.
‘International influences are one of the ways to remain at the top of your game and keep innovating,’ said Julia Amour, director of Festivals Edinburgh in an interview with The Scotsman. ‘We’re delighted to work with a few like-minded people, who are doing really interesting things, to ensure Edinburgh keeps its place in the premier division.’