Art by numbers – 3 Tips for Effective Family Marketing
It can be tempting to think of family audiences as a single homogenous group – but that would be a massive marketing mistake, says Michael … Read more
It can be tempting to think of family audiences as a single homogenous group – but that would be a massive marketing mistake, says Michael … Read more
Each year, a group of 12-14 emerging arts leaders are selected to participate in the ISPA Fellowship programme, a series of career-related benefits and opportunities created … Read more
As per our previous call-out and update posts, we’ve spent the last couple of weeks tackling the fantastic number (and range) of responses from all kinds of people … Read more
(Above image: OSU Center for Research on Lifelong STEM Learning) Andrew McIntyre, a director at strategic research consultancy firm Morris Hargreaves McIntyre, on how to redefine … Read more
The last decade saw a steep trajectory of growth and technological innovation in the arts. The head of marketing at AD, Cat Leaver, shares with … Read more
Hello IAM readers! We’ve been overwhelmed by the response to our request for nominations for women working in the arts who need to be recognised … Read more
A message from the Editor, Maria Roberts. Hello IAM readers! We’re planning a special edition in April with a major emphasis on ‘women in the … Read more
Co-founder and CEO of Spektrix, Michael Nabarro, on why you need to segment, refine and repeat in order to achieve dependable marketing results. Strong, well-defined … Read more
Deborah Annetts, chief executive of the Incorporated Society of Musicians, shares a week in her life as she prepares for Make Music Work Monday: After a … Read more
Classical:NEXT is just four years old, but already it has established itself as a world-leading forum for ideas and innovation in classical music. We caught … Read more